Collection 1 was the beginning of the brand's journey, where we visualized and got into the creative process of building t-shirts based on 'elements of the sky'—taking inspiration from the colours of the sky. The brand idea was to build a collection around seasonless pieces that blend like a symphony. Photographers intentionally used the monochrome style to connect with the brand's ethos and how it resembles the modern era. The brand aesthetics features a monochromatic uniform style; it's about creating a complete look. But also experimental, the Pantone shades of brand blend in with every piece of clothing in the collection. It is the personality traits that are also able to help visualize his style and appearance. Wake Your Dreams also believes in being eco-conscious and creating seasonless pieces. In addition, the brand believes in the need for primary and good quality fabricated fashion.